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( Operational Partners )

Product team restructuring for a Swim and Activewear Brand

Restructured the product team of a Swim and Activewear Brand to streamline workflow, improve accountability, and meet operation KPIs.

Client:
437
Year:
2023
Role:
Operations Consultant
Website:
Link
Project overview

Implemented a KPI tracker, updated job descriptions, integrated machine learning for inventory prediction, and established an SOP database to improve accountability, efficiency, and knowledge retention.

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Problem we were solving

437 faced challenges common to many eCommerce stores: difficulty predicting inventory needs and timing purchases. This resulted in reactive rather than proactive buying.

Operating in a constant state of reactivity hinders a team's ability to develop and implement a long-term strategy, which is essential for a brand's success in a rapidly changing marketplace.

Solution & outcome

To address these challenges, we implemented several strategic changes:

  1. KPI Tracker: We introduced a KPI tracker to align the team on key metrics to track and manage. This resulted in specific outcomes for which each team member was accountable.
  2. Updated Job Descriptions: We revised job descriptions to accurately reflect each team member's current role and align personal and company incentives.
  3. Machine Learning Inventory Software Implementation: With a structured team and consistent meeting cadence, we integrated machine learning software to predict future inventory needs more accurately. This prevented overbuying low-velocity items, cleared "dead" inventory, and invested wisely in lines without acute demand spikes. TLDR: Less money tied up in inventory.
  1. SOP Database: To mitigate the risk of knowledge loss due to employee turnover, we created a comprehensive SOP database and recording process using Notion and Loom. This ensured that operating procedures were documented and accessible to all team members.

Testimonial from client